Cultural and institutional work for various clients

 
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TALKING TO KEAN U. DESIGN STUDENTS: "THE UNGLOSSY HIGHLIGHT REEL"
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STRATEGY: WHEN THE ODDS AREN'T IN YOUR FAVOR
Reason #7: Hang on. Sometimes you need evolution 
before a revolution. When you start thinking about a redesign, it’s natural to itch for change. 

While it’s essential to take the time to thoughtfully plan a full redesign, a strategic g
Reason #6: You Need to Change Your Content Strategy Reader feedback is invaluable in the redesign process. Changes in content strategy often necessitate major design adjustments. When we redesigned Tricycle: The Buddhist Review, reader feedback was
Reason #5: You're Seeing New Developments 
in Media Delivery 
The pace of technological advancement plays a significant role in driving redesigns. It is critically important that all platforms feel like seamless brand experiences to maintain trust an
Reason #4: Your Whole Brand needs a Rebrand (We’re talking the “every single touch point needs to be revisited” kind of rebrand.) A new editorial direction—or even a new mission statement—may call for a brand design tha
Reason #3: As your readership evolves, your magazine design should follow suit. For example, if your audience is aging, you may need larger fonts or cleaner layouts. While each situation may vary, in the case of O, The Oprah Magazine, the launch was
Reason #2: A dated look can make even the most relevant content seem stale—or worse, less credible. If you want to move your magazine onto the newsstand, this becomes even more critical. That was exactly the situation Breakthrough Journal face

 “GREAT presentation. And so good to see that much of your varied work at once. You renewed my love of mag design and design conception. I hope you’ll do this again.” (referencing a presentation to the School of Visual Arts Masters Students)

–Steven Heller. one of the most influential voices in graphic design—part historian,part critic, part indefatigable champion of visual culture.