In-house teams know the brand intimately. Outside creative directors bring perspective, pattern recognition, and objectivity that’s hard to access from inside the walls. If the stakes are high—new leadership, a new mission, a major audience shift, or a once-in-a-decade redesign—bringing in an experienced external partner can help you move faster, see more clearly, and avoid costly missteps. Think of it as clarity, not replacement.

We work best with organizations that value editorial thinking, thoughtful design, and long-term brand equity. Our clients are often at a moment of growth, change, or renewed ambition—and they care deeply about how their story is told. If you believe print and design still matter (and can be powerful business tools), we’ll likely get along very well.

Thoughtful, collaborative, and surprisingly energizing. We begin with a deep Discovery phase—looking at your past, present, and future together. We listen closely to your goals, your audience, and your internal team, then translate that insight into a clear creative direction. From there, we shape a design system that balances beauty with usability—one that editors love working within and readers love spending time with. Nothing is arbitrary. Everything has intention.

Usually, you feel it before you can fully articulate it. Maybe the magazine no longer reflects your mission, your audience has evolved, or the design hasn’t kept pace with where the brand is headed. A redesign isn’t about trends—it’s about alignment. If your magazine no longer feels like a true expression of who you are now (or where you’re going next), it’s probably time.

A redesign focuses on the magazine itself: editorial structure, pacing, typography, visual language, and storytelling. A rebrand goes wider—touching every expression of the brand across platforms. Often, the magazine becomes the catalyst. Because it’s the most immersive and emotional brand touchpoint, it’s frequently the place where clarity emerges first. From there, a broader brand refresh can naturally follow—grounded, confident, and cohesive.

Strategy:
Brand Discovery
Brand Narrative
Brand Storytelling
Branded Content
Research
Media Audit
Focus Group
Product Naming
Tone of Voice
Launch
Reposition
Expansion
Team recruiting / mentoring

Design:
Creative Direction
Art Direction / Design
Collaboration with in-house teams
Copywriting
Marketing
Collateral
Video
Animation
Social Media
Product + management
UX/UI
Project Management
Production

Content Development:
We develop + design brand content across platforms for:
Brand
Editorial
Social Media
Marketing
Collateral
Catalog
Web